Market analysis, Market segmentation, Trend analysis?
hi, i have to do for school an project:
1) first chose a budget hotel brand,
2)then making an market analysis in the home country for that hotel brand and compare it with a country where the brand not currently operates,
3) then making a segmentation analysis in that country where the brand not currently operates,
4) then making a market trend analysis for the brand in the new country.
first do any body know where is possible to get this information from and and how can i do the segmentaion analysis, should i use the comon variables in ex behaviouristic segmentaion and fill in the information under the subtopics is that right, any way if some one could explane how to begin this project and give me some guide lines and tips i would be very happy
Rhonda















