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Archive for the ‘Other - Advertising & Marketing’ Category

Market analysis, Market segmentation, Trend analysis?

February 25th, 2009
First Name asked:


hi, i have to do for school an project:

1) first chose a budget hotel brand,

2)then making an market analysis in the home country for that hotel brand and compare it with a country where the brand not currently operates,

3) then making a segmentation analysis in that country where the brand not currently operates,

4) then making a market trend analysis for the brand in the new country.

first do any body know where is possible to get this information from and and how can i do the segmentaion analysis, should i use the comon variables in ex behaviouristic segmentaion and fill in the information under the subtopics is that right, any way if some one could explane how to begin this project and give me some guide lines and tips i would be very happy :)

Rhonda

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ENTREPRENEURSHIP – Market Analysis Question?

January 2nd, 2009
Jonathan H asked:


Rather than filtering business ideas by personal interest, I would prefer to filter ideas by market characteristics, such as: market trends, growth, and sustainability.

Where is this information available?

Giovani

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How are advertisers billed for commercials during sporting events and/or “breaking news” stories?

December 11th, 2008
rmm352 asked:


I’m supposing that for regular TV programming, advertisers buy a particular slot during a particular show to advertise their product. But with the unpredictable commercial breaks during sports or breaking news, how do networks and advertisers come to agreements about when to air and how much to charge?

Allen
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